Last Update - Jun 16, 2009


"You must know where to get at any one. Every volition has a special motive that varies according to taste. All people idolize something; for some it is fame, for others self-interest, for most it is pleasure. Skill consists in knowing these idols in order to bring them into play. Know a person's mainspring of motive and you have as it were the key to his will. Have resort to primary motives, which are not always the highest but more often the lowest part of his nature because there are more dispositions badly organized than well. First guess a person's ruling passion, appeal to it with words, set it in motion by temptation, and you will always checkmate his freedom of will."
-- Balthasar Gracian, The Art of Worldly Wisdom

Hello there Liam